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3.2 Marketing Management
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Feedback - Marketing Management | 07-Feb-2026(Week-11)
Feedback - Marketing Management | 14-Feb-2026(Week-12)
UNIT 01: Introduction
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Asynchronous video 1.1
Asynchronous video 1.2
Asynchronous Video 1.3
Asynchronous Video 1.4
Synchronous Video 1
Presentation Slides
Discussion forum 01
Self Assessment 01
Unit 02: Understanding Consumer Behavior
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Asynchronous Video 2.1
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Asynchronous Video 2.3
Asynchronous Video 2.4
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Discussion forum 02
Self Assessment 02
Unit 03: Product and Brand Management
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Asynchronous Video 3.1
Asynchronous Video 3.2
Asynchronous Video 3.3
Recording of Synchronous session 3
Presentation Slide
Discussion forum 03
Self Assessment 03
Unit 04: Pricing Strategies
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Asynchronous Video 4.1
Asynchronous Video 4.2
Asynchronous Video 4.3
Asynchronous Video 4.4
Recording of Synchronous Session 4
Presentation Slide
Discussion forum 04
Self Assessment 04
Module 5: Distribution Channels and Retail Management
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Asynchronous Video 5.1
Asynchronous Video 5.2
Asynchronous Video 5.3
Asynchronous Video 5.4
Recording Of Synchronous Session 5 (Industry Expert)
Presentation Slide
Discussion forum 05
Self Assessment 05
Module 6: Integrated Marketing Communication
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Asynchronous Video 6.1
Asynchronous Video 6.2
Asynchronous Video 6.3
Asynchronous Video 6.4
Recording of Synchronous Session 6
Presentation Slide
Discussion forum 06
Self Assessment 06
Module 7: Marketing Research
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Asynchronous Video 7.1
Asynchronous Video 7.2
Asynchronous Video 7.3
Asynchronous Video 7.4
Presentation Slide
Discussion forum 07
Self Assessment 07
Module 8: Market Segmentation, Targeting, and Positioning
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Asynchronous Video 8.1
Asynchronous Video 8.2
Asynchronous Video 8.3
Asynchronous Video 8.4
Recording of Synchronous Session8
Presentation Slide
Discussion forum 08
Self Assessment 08
Module 9: Marketing Strategy Formulation
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Asynchronous Video 9.1
Asynchronous Video 9.2
Asynchronous Video 9.3
Recording Of Synchronous Session 9
Presentation Slide
Self Assessment 09
Module 10: International Marketing Management
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Asynchronous Video 10.1
Asynchronous video 10.2
Asynchrous Video 10.3
Asynchrous Video 10.4
Recording of Synchronous Session 10
Presentation Slide
Self Assessment 10
Module 11: Service Marketing Management
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Asynchronous Video 11.1
Asynchronous Video 11.2
Asynchronous Video 11.3
Asynchronous Video 11.4
Recording of Synchronous Session 11
Presentation Slide
Self Assessment 11
Module 12: Marketing Ethics and Social Responsibility
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Asynchronous Video 12.2
Asynchronus Video 12.3
Asynchronous Video 12.4
Recording of Synchronous Session 12
Presentation Slide
Self Assessment 12
Module 13: Marketing Metrics and Performance Measurement
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Asynchronous Video 13.1
Asynchronous video 13.2
Asynchrous Video 13.3
Asynchronus Video 13.4
Recording of Synchronous Session 13
Presentation Slide
Self Assessment 13
Module 14: Emerging Trends in Marketing
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Asynchronous Video 14.1
Asynchronous Video 14.2
Asynchronous Video 14.3
Asynchronous Video 14.4
Presentation Slide
Recording of Live session 14 (Doubt Clarification)
Self Assessment 14
Module 15: Case Studies and Applications in Marketing Management
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Asynchronous video 15.1
Asynchronous Video 15.2
Asynchronous Video 15.3
Asynchronous Video 15.4
Recording of Synchronous Session15
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Self Assessment 15
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Course information
3.2 Marketing Management
Teacher:
BBA DSM
Teacher:
Prof Sonali Kulkarni
Teacher:
Prof Suguna K
Teacher:
Admin User
Skill Level
:
Beginner
