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5.5 Services Marketing
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Continuous Assessment 1
Feedback - Services Marketing
Feedback - Services Marketing | 07-Feb-2026(Week-2)
Feedback - Services Marketing |(Week-3)
Feedback - Services Marketing |(Week-4)
Feedback - Services Marketing |(Week-5)
Feedback - Services Marketing |(Week-6)
Module 1: Introduction to Services Marketing
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Reading on Screen
Asynchronous Video 1.1
Asynchronous Video 1.2
Asynchronous Video 1.3
Asynchronous Video 1.4
Recording of Synchronous Session 1
Presentation Slides
Self Assessment
Discussion Forum
Module 2: Services vs. Goods Marketing
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Asynchronous Video 2.1
Asynchronous Video 2.2
Asynchronous Video 2.3
Asynchronous Video 2.4
Recording of Synchronous Session 2
Presentation Slides
Self Assessment
Module 3: Services Marketing Mix and Gaps
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Asynchronous Video 3.1
Asynchronous Video 3.2
Asynchronous Video 3.3
Asynchronous Video 3.4
Recording of Synchronous Session 3
Presentation Slides
Self Assessment
Discussion Forum
Module 4: Understanding Service Gaps and Quality
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Asynchronous Video 4.1
Asynchronous Video 4.2
Asynchronous Video 4.3
Recording of Synchronous Session 4
Presentation Slides
Self Assessment
Discussion Forum
Module 5: Consumer Behavior in Services
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Asynchronous Video 5.1
Asynchronous Video 5.2
Asynchronous Video 5.3
Asynchronous Video 5.4
Recording of Synchronous Session 5
Presentation Slides
Self Assessment
Discussion Forum
Module 6: Service Design and Delivery
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Asynchronous Video 6.1
Asynchronous Video 6.2
Asynchronous Video 6.3
Asynchronous Video 6.4
Recording of Synchronous Session 6
Presentation Slides
Self Assessment
Discussion Forum
Module 7: Innovation and Lifecycle Management in Services
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Asynchronous Video 7.1
Asynchronous Video 7.2
Asynchronous Video 7.3
Asynchronous Video 7.4
Presentation Slides
Self Assessment
Module 8: Service Quality Improvement
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Asynchronous Video 8.1
Asynchronous Video 8.2
Asynchronous Video 8.3
Asynchronous Video 8.4
Presentation Slides
Self Assessment
Discussion Forum
Module 9: Service Demand Management
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Asynchronous Video 9.1
Asynchronous Video 9.2
Asynchronous Video 9.3
Asynchronous Video 9.4
Presentation Slides
Self Assessment
Discussion Forum
Module 10: Integrated Services Marketing
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Asynchronous Video 10.1
Asynchronous Video 10.2
Asynchronous Video 10.3
Asynchronous Video 10.4
Presentation Slides
Self Assessment
Module 11: Physical Evidence in Services
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Asynchronous Video 11.1
Asynchronous Video 11.2
Asynchronous Video 11.3
Asynchronous Video 11.4
Presentation Slides
Self Assessment
Module 12: Pricing in Services
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Asynchronous Video 12.1
Asynchronous Video 12.2
Asynchronous Video 12.3
Asynchronous Video 12.4
Presentation Slides
Self Assessment
Module 13: Employees Role in Service Delivery
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Asynchronous Video 13.1
Asynchronous Video 13.2
Presentation Slides
Self Assessment
Module 14: Service Failure and Recovery Strategies
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Asynchronous Video 14.1
Asynchronous Video 14.2
Asynchronous Video 14.3
Asynchronous Video 14.4
Presentation Slides
Self Assessment
Discussion Forum
Module 15: Trends and Future of Service Marketing
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Asynchronous Video 15.1
Asynchronous Video 15.2
Asynchronous Video 15.3
Asynchronous Video 15.4
Presentation Slides
Self Assessment
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Course information
5.5 Services Marketing
Teacher:
BBA DSM
Teacher:
Dr Mohan YC
Teacher:
Dr Kattamuri Sathish
Teacher:
Admin User
Skill Level
:
Beginner
