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  • 2.2 Marketing Management
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    TLEP
    TLEP
    Unit-1 Introduction to Marketing
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    Reading (On Screen)
    Presentation Slide
    Asynchronous Video 1.1
    Recording of Synchronous Video
    Self Assessment
    Unit-2 Fundamental Concepts of Marketing
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    Presentation Slide
    Asynchronous Video 2
    Recording of Synchronous Video
    Self Assessment
    Unit 3 Value Philosophy of Marketing
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    Presentation Slide
    Asynchronous Video 3
    Recording of Synchronous Video
    Self Assessment
    Unit 4 Marketing Environment
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    Presentation Slide
    Asynchronous Video 4.1
    Asynchronous Video 4.2
    Asynchronous Video 4.3
    Asynchronous Video 4.4
    Recording of Synchronous Video
    Self Assessment
    Discussion Forum 1
    Unit 5 Consumer Behaviour
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    Presentation Slide
    Asynchronous Video 5.1
    Asynchronous Video 5.2
    Asynchronous Video 5.3
    Asynchronous Video 5.4
    Recording of Synchronous Video
    Self Assessment
    Discussion Forum 2
    Unit-6 Competitor Analysis
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    Presentation Slide
    Asynchronous Video 6.1
    Asynchronous Video 6.2
    Asynchronous Video 6.3
    Asynchronous Video 6.4
    Recording of Synchronous Video
    Self Assessment
    Unit-7 Product Management
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    Presentation Slide
    Asynchronous Video 7.1
    Asynchronous Video 7.2
    Asynchronous Video 7.3
    Asynchronous Video 7.4
    Recording of Synchrous Video
    Self Assesment
    Discussion Forum 3
    Unit-8 Pricing Strategies
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    Asynchronous Video 8.1
    Asynchrononus Video 8.2
    Asynchronous Video 8.3
    Asynchronous Video 8.4
    Asynchronous Video 8.5
    Asynchronous Video 8.6
    Recording of Synchronous Video
    Self Assessment
    Discussion Forum 4
    Unit-9 Segmentation, Targeting and Positioning
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    Asynchronous Video 9.0
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    Self Assessment
    Discussion Forum 5
    Unit-10 Distribution Management
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    Asynchronous Video 10.1
    Asynchronous Video 10.2
    Asynchronous Video 10.3
    Asynchronous Video 10.4
    Asynchronous Video 10.5
    Recording of Synchronous Video
    Self Assessment
    Unit-11 Integrated Marketing Communication
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    Asynchronous Video 11.1
    Asynchronous Video 11.2
    Asynchronous Video 11.3
    Asynchronous Video 11.4
    Recording of Synchronous Video
    Self Assessment
    Discussion Forum 6
    Unit-12 Brand Management
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    Asynchronous Video 12.1
    Asynchronous Video 12.2
    Asynchronous Video 12.3
    Asynchronous Video 12.4
    Recording of Synchronous Video
    Self Assessment
    Discussion Forum 7
    Unit-13 Customer Loyalty Management
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    Asynchronous Video 13.0
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    Self Assesment
    Unit-14 Diverse Dimensions of Marketing
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    Asynchronous Video 14.1
    Asynchronous Video 14.2
    Asynchronous Video 14.3
    Asynchronous Video 14.4
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    Discussion Forum 8
    Self Assessment
    TheUnit-15 Future of Marketing and Global Trends
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    Asynchronous Video 15.1
    Asynchronous Video 15.2
    Asynchronous Video 15.3
    Asynchronous Video 15.4
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    Course information

    2.2 Marketing Management

    Marketing-Management-and-Research.jpgMarketing-Management-and-Research.jpg
    • Teacher: DSM MBA Demo
    Skill Level: Beginner

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